SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
Oaktree Parks (2022-23)
I managed marketing for two of Oaktree's branches, Meadow Lakes and Oaklands Park. The organic social media strategy for both these branches was to provide potential audiences with ownership opportunities, events nearby, holiday offers and holiday ideas/tips.
Swopz Shop (2021)
Swopz Shop is a social enterprise with a mission to promote secondhand items and save the planet. A points system is in place as a money-free alternative. This enterprise was founded in 2019.
Swopz Shop strategy
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We mainly focused on event promotion because this enables locals to see how the enterprise works and that Is where we gained the most signups.
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We did change our strategy to Toy Swopz after the success of our tester toy event. These events also gave us the opportunity to gain free promotion from our venues, which linked us directly to our audience.
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Looking at the anayltics, we found that photo based content was the most popular.
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Interacting with Facebook groups was were we gained most of our event attendees because they were specific audiences (Bristol Eco Parents)
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Events were promoted through FREE event websites
Results from organic promotion
Facebook Likes: May 205 - November 255 (+24.4%)
Instagram Followers: May 219 - November 311 (+42%)
Website Members: May 445 - Novemeber 745 (+67.42%)
AvatarJo Medical (2020)
AvatarJo is an online role-play service to help customers with GP Consulting, job interview practise and life skills.
I have been creating info-graphics for their social media feed.
