SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
Rubbish Competition
A packaging competition set by Big Fish studio. The brief was to analyse the bin bag category and create something that is convenient and sustainable.
There are 39 different recycling rules in England, leading many people into wish cycling and inevitably contaminating the whole batch.
My idea is to make the rules more accessible to the public and create awareness of the local guidelines.
Subscription bags by region! The packaging that can be hung up as a poster on the fridge - keep you updated on recycling changes being made depending on local area. And the QR code will direct people to
a website with recycling information on specific items.
The product will be a normal black bag in order to appeal more to people of lower income, increasing the accessibility of this knowledge.
Shine Award Project
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
And with the opportunities of fundraising events taking place, another brand value communicated is ‘bringing people together’.
By including a non-alcoholic alternative, there is an opportunity to be more inclusive for any event throughout the day. Another audience that is considered are people that are unable to drink alcohol due to health restrictions.
Corona Research Fund
The aim of this project was to encourage people to donate money to the Corona Research Fund.
During uncertain times, some people are unable to work and their finances are unpredictable, so I designed a platform for people to exchange their skills (cooking, software, language, etc.) for a donation. This way everyone can contribute no matter what their finances are!
This platform enables users to browse and post fundraising ads as well as creating a ‘fundraiser wanted’ ad, which could inspire new fundraisers on what skills people want to learn.
FH Foundation
1 in 250 people in the UK have Familial Hypercholesterolemia, but only 10% get diagnosed due to lack of knowledge. The mission is to get people diagnosed at an early age.
Only 10% of people in the UK get diagnosed because most of the public either don't know they have FH and / or the condition is unknown to them.
MY APPROACH //
I am using the ratio of people with FH vs negative FH to bring more awareness. The infographics have been designed for social media with the intentions of becoming an interactive game.
Celebrating Failure
My objective was to tackle Imposter Syndrome in children. This campaign needs to communicate with parents.
My Approach was to take the phrase ‘lose face’ literally. It’s a phrase used by Asian culture as a sign of weakness, which is discouraged in children.
This project challenges the way parents perceive failure, which in theory would be reflected in their parenting style. Internal day of failure (13th Oct) was originally used to show Finland that failure isn’t a bad thing.
