SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
SHINE AWARDS PROJECT //
Campo Viejo encourages people to live ‘uncorked’; i.e. to live every day to the fullest. My approach to this brief is to help people that can’t live life to the fullest.
Each knitted cape contributes towards Macmillan Cancer Support. This will attract a new audience of givers. These people have characteristics that this brand cherishes: explorers and highly sociable.
Falmouth Typeface
For this project, I was looking into creating an identity for my home town, Falmouth. The first stage was to gather a variety of typography being used across town. This collection is more diverse because it contains typefaces from different areas: The Old Brewery Yard, The Moor's Fountain, a 300 year old pub, The Pier's stone sign, and the old fire station. This way, I have captured the Art Deco (Old fire station), the history (pier, fountain and pub), the community and quirkiness (Old Brewery and pub).
See more details in my blog (Week 1)!
After researching the town's rich history, I wanted to create a typeface that captured the marine trading industry as well as the creativity.
I based my typographic grid on James Doods' tile painting because it brings the marine history to life by painting and linocutting Falmouth's working boat collection.
The full development can be seen on my blog (Week 2)!
Below you can see Body type and Display type in CAPS. The Display type (right and middle image) is tactile because I enjoyed the textured surfaces the town presented their type.
Additionally, I have included diphthongs inorder to reintroduce the Cornish language to the locals an celebrate historic heritage.
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